Why Should Businesses Monitor Answer-Seizure Ratio (ASR)?

A high outbound call volume can look impressive on a report.

But here’s the better question: How many calls are actually getting answered?

That’s where ASR (Answer-Seizure Ratio) becomes useful.

Monitoring ASR can help businesses:

• See whether outbound calls are connecting
• Spot sudden drops in answer rates
• Compare campaign or calling performance
• Identify numbers or calling patterns that may need attention
• 
  

For sales teams and contact centers, this gives a more useful picture than call volume alone.

Because 1,000 calls made means little if only a small percentage connect.



What’s your team’s ASR today?